OUR METHODOLOGY

Useful first. Promotional second.

Our selection process is designed to answer a practical question: which type of shopper is this product suited to, and what should they know before choosing it?

1. We define the use case

A useful shortlist begins with a specific job. “Best trolley bag” is too broad; a cabin case for a two-day trip, a laptop trolley for work travel and a large check-in case for a family holiday solve different problems. We establish the intended trip, fit, capacity or comfort requirement before looking at individual products.

2. We compare meaningful attributes

We organise available information into comparable fields such as dimensions, material, capacity, wheel configuration, lock type, fit notes and compatibility. The fields vary by category, but the aim stays the same: surface information that changes the buying decision rather than repeating promotional language.

3. We record limitations

No product is ideal for everyone. A spacious hard case may be inconvenient for a short trip. A supportive garment may feel too structured for someone prioritising softness. Every active recommendation therefore needs at least one meaningful limitation or condition to consider.

4. We separate research from testing

Unless a page explicitly says otherwise, a Sujhaya recommendation is based on editorial research and the product information available to us; it is not a claim of hands-on testing. We do not invent personal experience, durability results or performance measurements.

5. We review and maintain

Product records include a review date and can be marked inactive when a link, model or recommendation is no longer suitable. Retail listings change faster than editorial pages, so the retailer remains the final source for current price, stock, selected colour, size and warranty terms.

Affiliate commission may influence which retailers we can link to, but it should not determine whether a product is described as suitable. Clear use cases and honest caveats are mandatory parts of our catalogue.